Facebook Organic Reach. It keeps driving community managers and page owners mad. How can we put so much thought into content, yet have it go out to no one? It never used to be like this on Facebook.
This usually turns into a long discussion. My simple (yet brutal) reply usually is “you can create the content YOU think is best, but at the end of the day, your community decides what is best and what is ordinary.”
However via my Facebook Newsfeed came this article about this Reddit reply. It truly is one of the best explanations ive seen on how Facebook’s algorithms work and how you can get into your audiences news feeds more often.