Yesterday Twitter released it Ads Platform to SMB’s. This is something a lot of us have been waiting for and I think the Automotive Industry will benefit hugely from it.
Lets have a brief look at what is on the table for options and demographics.
Campaign Options
Below you can see we have a few options, but the ones that I see the Automotive Industry typically using are:
- Website clicks or conversions
- Followers
- Leads
Leads is by far the one that excites me the most.
I’ve selected the option ‘Website clicks or conversions’.
Twitter now shows us how the ads will look.
Gives you a simple idea of what people will see, where they will see it and how it will be optimized.
The great thing is, there deeper you go, the more details the options become. But let’s be honest, we are only interested in if it will target potential customers.
Well here’s a little automotive interest option I found earlier.
Looks good!
As well as the many options for other demographics, I think the Automotive Industry will get a lot of benefit from Twitter Advertising.
We live in exciting digital times.
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