It is no secret that Facebook is taking on YouTube with a liberal algorithm on native video uploads, resulting in fantastic reach.
Vice President of BuzzFeed Motion Pictures, Jonathan Perelman notes that content on the two platforms works very differently. He starts of by saying that a user with go to YouTube to search for specific content, where on Facebook, the users wait for it to come across their feed by their friends.
He says that one video may work on Facebook well but not of YouTube and vice versa. He also stated that they are noting the watching of videos without sound by users, resulting in a different mindset on content on Facebook.
Perelman says that neither one of the platforms is better than the other, they’re just different.
As always, with any network or platform, observing and learning from how your users interact with the content is how you will serve them what is best for them. There is no cookie cutter rule across all platforms when it comes to content and your audience.