Are you saying the right thing in your Facebook ads? Are you certain you are calling your products by the most popular term?
Using Google Trends you can make sure that you are using the most popular terms in your Facebook ad text to ensure optimum recognition and click through.
We will use for this example, Synthetic Lawn. That may be what you call it, but is that the what everyone else is?
I have entered into Google Trends four probable alternatives:
- Synthetic Lawn
- Synthetic Grass
- Artificial Lawn
- Artificial Grass
As we can see below in the graph, synthetic lawn is not the most popular phrase.
If we apply this logic to the ads as well as your website, you will see an increase in not only search traffic but other conversion measures as well.
Remember, don’t make your customers look and wonder. Be familiar.