Result Rate<\/a> the better the ad.<\/p>\nThe issue with going out to everyone that liked “Music” was that the client was spending money showing the ad to people who liked everything from Lady Gaga to the Smashing Pumpkins. The likelihood of getting substantial results for the budget is quite low.<\/p>\n
Improved\u00a0Interests & Results<\/h4>\n
Interests<\/strong><\/p>\nDean Martin, Frank Sinatra, Sammy Davis Jr, Peter Lawford, Joey Bishop, Rat Pack (music)<\/p>\n
Results<\/strong><\/p>\n<\/p>\n
<\/p>\n
<\/p>\n
As you can see the cost per result has gone down significantly and the result rate is much better.<\/p>\n
A great lesson in targeting an ad to people who will be interested in it, instead of the old method of going wide, yields much better results for your money in the digital world.<\/p>\n","protected":false},"excerpt":{"rendered":"
Getting more “bang for the buck”\u00a0is THE objective for anyone running Facebook ads. Unfortunately at times at costs can be quite high which can be quite demoralising. There’s a lot of money being spent for not a great result, should it just be turned off? Typically this happens at the beginning of a campaign before […]<\/p>\n","protected":false},"author":1,"featured_media":729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[52,59,68,112],"_links":{"self":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts\/722"}],"collection":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":0,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}