{"id":405,"date":"2014-10-16T10:37:18","date_gmt":"2014-10-16T00:37:18","guid":{"rendered":"http:\/\/petroldigital.com\/?p=405"},"modified":"2014-10-16T10:37:18","modified_gmt":"2014-10-16T00:37:18","slug":"car-dealers-hello-twitter-advertising","status":"publish","type":"post","link":"https:\/\/petroldigital.com\/car-dealers-hello-twitter-advertising\/","title":{"rendered":"Car Dealers: Hello Twitter Advertising"},"content":{"rendered":"<p>Yesterday <a href=\"http:\/\/twitter.com\">Twitter<\/a> released it Ads Platform to SMB&#8217;s. This is something a lot of us have been waiting for and I think the Automotive Industry will benefit hugely from it.<\/p>\n<p>Lets have a brief look at what is on the table for options and demographics.<\/p>\n<p><strong>Campaign Options<\/strong><\/p>\n<p>Below you can see we have a few options, but the ones that I see the Automotive Industry typically using are:<\/p>\n<ul>\n<li>Website clicks or conversions<\/li>\n<li>Followers<\/li>\n<li>Leads<\/li>\n<\/ul>\n<p>Leads is by far the one that excites me the most.<\/p>\n<p><img decoding=\"async\" class=\"center aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/p\/7\/005\/091\/1d5\/3ce642d.jpg\" alt=\"\" data-loading-tracked=\"true\" \/><\/p>\n<p>I&#8217;ve selected the option &#8216;Website clicks or conversions&#8217;.<\/p>\n<p>Twitter now shows us how the ads will look.<\/p>\n<p><img decoding=\"async\" class=\"center aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/p\/6\/005\/091\/1d6\/2e81f39.jpg\" alt=\"\" data-loading-tracked=\"true\" \/><\/p>\n<p>Gives you a simple idea of what people will see, where they will see it and how it will be optimized.<\/p>\n<p>The great thing is, there deeper you go, the more details the options become. But let&#8217;s be honest, we are only interested in if it will target potential customers.<\/p>\n<p>Well here&#8217;s a little automotive interest option I found earlier.<\/p>\n<p><img decoding=\"async\" class=\"center aligncenter\" src=\"https:\/\/media.licdn.com\/mpr\/mpr\/p\/7\/005\/091\/1d7\/15cb649.jpg\" alt=\"\" data-loading-tracked=\"true\" \/><\/p>\n<p>Looks good!<\/p>\n<p>As well as the many options for other demographics, I think the Automotive Industry will get a lot of benefit from Twitter Advertising.<\/p>\n<p>We live in exciting digital times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday Twitter released it Ads Platform to SMB&#8217;s. This is something a lot of us have been waiting for and I think the Automotive Industry will benefit hugely from it. Lets have a brief look at what is on the table for options and demographics. Campaign Options Below you can see we have a few [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[43],"tags":[121],"_links":{"self":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts\/405"}],"collection":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":0,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/media\/229"}],"wp:attachment":[{"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petroldigital.com\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}