Facebook is an extremely effective way to get in front of peoples eyes who are already interested in you. Unfortunately Facebook can be daunting for some resulting in less than optimal results.<\/p>\n
Here are five key mistakes I see often.<\/p>\n
Yes, believe it or not you can\u2019t update your page less than once a day. Facebook has an algorithm, meaning that Facebook serves your posts to people Facebook thinks will enjoy it. Posting less often, sacrifices how many people your post goes out to. The more you post, the more people will see.<\/p>\n
To post daily will mean a brainstorm about what content you can provide for the week. What specials do you have coming up, what events, who is picking up their new car this week? It is possible.<\/p>\n
Want to know what\u2019s worse than not posting regularly? Having a wall that no one monitors or listens to.<\/p>\n
Your customers will contact you the easiest way they know how. If they want to pass on thanks for looking after them or ask for assistance, if you are on Facebook, they will most likely try to contact you through there. It is as acceptable as email.<\/p>\n
Make sure you handle your Facebook queries the same way as you would any other.<\/p>\n
How annoying is it to be in a relationship where you are constantly sold to?<\/p>\n
Putting nothing but sale after sale, offer after offer on your wall is tiring. It certainly makes your audience feel disrespected. Your audience thinks there is more to them than a drone to be sold to.<\/p>\n
This isn\u2019t 1970 anymore, you have to put time into developing a relationship of trust with your advertising and digital audience. That means a conversation that goes both ways, but also adds value.<\/p>\n
How else can you add value? A video to show how to pair an iPhone with the car? Fuel Economy tips?<\/p>\n
Snippets of value, make us sit up and pay attention in an age where we are becoming increasing numb to traditional advertising.<\/p>\n